Selected Experiences
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Product Writing
As a product marketer, I specialize in translating complex technical features into clear and compelling narratives. This example shows how I've crafted product messaging that addresses pain points and objections head-on, encouraging adoption from even skeptical operators.
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Webinar Moderation
Effective communication isn't just about messaging, it’s also about creating meaningful dialogue. These webinars demonstrate my approach to moderating discussions that elevate complex topics while making them accessible and engaging.
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Technical Documentation
Complex ideas require clear explanation to encourage adoption and proper usage. This help center content is an example of my ability to translate technical financial concepts into practical, actionable documentation that empowers non-technical users to navigate sophisticated reporting tools.
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Premium Hospitality
Excellence in hospitality is built on carefully crafted moments and meticulous attention to detail. My time at Frasca Food and Wine—recipient of the James Beard Award for Outstanding Service—shaped my understanding of how exceptional experiences are designed, delivered, and measured at the highest level of the industry.
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Experience Production
Creating premium experiences requires both strategic vision and operational excellence. This feature highlights my work launching and scaling innovative dining experiences that connected emerging culinary talent with discerning audiences, demonstrating my early expertise in translating concept into execution.
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Early Analysis: Rhetoric vs. Reality
My interest in examining how organizations align messaging with experience began during my academic career. This opinion piece explores the gap between institutional claims and lived reality - an early exploration of themes that would later inform my approach to creating authentic experiences and driving meaningful engagement in both hospitality and technology sectors.